TCHIBO FAMILY
POEM DUETS FOR MOTHER'S DAY
We asked the honoured Hungarian actor Ervin Nagy to be the face of the Tchibo Family Mother’s Day Poem Duets campaign so everybody could celebrate their beloved mother by reciting a sentimental Hungarian poem with the artist.
Case study (in Hungarian)

One of the many Tchibo Family activations underlying the brand message of Tchibo is 'the mom's biggest supporter', we created an activation where we designed customized mugs with mom and brand-supporting content.
Platforms: social media, web, offline brand activation
Agency: Artificial Group
Role: Copywriter
WE FILL UP THE PIGGY BANK
OF YOUR CLASS
Field trip to the cinema, the zoo, plus a gift for the headmistress? Tchibo Family wants to make parents' lives easier by easing the struggle and stress associated with the ongoing — and mostly unforeseen — costs of school activities. To support this, Tchibo is organizing a nationwide giveaway, the "We fill up the piggy bank of your class". By uploading their Tchibo receipts after each purchase, individuals can enter for a chance to win one of twenty prizes for their classes, each worth 200,000 Ft (500€). This way, the twenty lucky ones can start the new school year with peace of mind and a solid budget!
Ad spot (in Hungarian)
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Platforms: social media, web, TVC, OOH
Agency: Artificial Group
Role: Copywriter